Why Espresso & Cappuccino?

• This is the right time to serve specialty coffee drinks. After 35 years of declining coffee sales from 1962 to 1997, coffee sales turned around and are heading up with specialty coffees leading the upturn and with specialty teas such as chai right behind.
• Many chain retailers are heavily advertising cappuccino so the general public is more aware of its existence which means an easier sale for the servers.
• Coffee is the number one beverage in the world.
• Coffee is recession-proof. Everybody eats and drinks in good times and in bad times.
• Americans drink over 500 million cups of coffee each day.
• Specialty coffees account for over 50% of the coffee market.
• Coffee is an over 17 billion dollar industry, second only to oil.
• 54% of U.S. adults drink coffee daily. (National Coffee Association June 2000)
• 20% of U.S. adults drink gourmet coffee.

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